Pattern #1: Remove Coupon Fields

Pattern #1 Tested 6 timesFirst tested by Herman Klein Recently tested by Melina Hess on Jan 19, 2022

With A Total Of 2.5 Evidence For Version B It Is Likely Better

LOSSES

-5

-4

-3

-2

-1

FLAT

+1

+2

+3

+4

+5

WINS

Measured by the sum of negative and positive tests.

Invert AB

A B

Remove Coupon Fields (Variant A)

Remove Coupon Fields (Variant B)

Expected Median Effects Of B

6%

Progression

(1 tests)

-

Leads

-

Signups

-

Engagement

2.4%

Sales

(5 tests)

15%

Revenue

(2 tests)

-

Retention

-

Referrals

2.5%

ANY PRIMARY

(6 tests)

Tested on